Remember that adding thinner reduces the amount of paint you are laying down. This can be a problem because paint needs to be a specified thickness to perform well. SO when you spray, and the manufacturer calls for (as an example) 3 wet coats, you need to also determine what the thinning will do for that.
As an example, if you thin 30%, then spray 3 wet coats, your mil depth is NOT going to be what you think it is because 30% of every coat you sprayed wasn't paint.
Obviously, this is much easier if the manufacturer says to thin X amount and then spray x coats. That way, they have already figured it out. The best way is, as Ted mentioned, the viscosity cup. Most paints will state what the viscosity should be. Otherwise, you are just shooting in the dark I have seen paint jobs where the paint was thinned 50% (with no attention to viscosity if specified) to get a good spray but no additional coats were added and the paint layer was too thin and failed quickly.
I would think this is pretty unlikely with a rolled/brushed coat. In fact, I would expect the opposite problem to be more likely - paint that is too thick and would tend to crack/check for that reason. But I have never rolled/brushed any paint that is considered a finish paint for on/offroad vehicles so I have no experience at all with that method of application.