The simple answer is: to do it right requires special tools, like a seal lip expander and seal alignment/installer, to prevent damage to the seal and to ensure correct installation. You also have to know which things must be lubricated during installation and which must be dry (the teflon and wear sleeve must be dry to achieve teflon transfer).
You probably know that seals have inner flanges (lips) that point in one direction. The lip on a seal is the rubber sleeve that is bent at an angle so the lip of the seal rides against the sealing surface at an angle. The angled lip points towards the "wet" side. On DD 8V71 rear seals, there is a double lip and the inner lip is teflon while the outer lip is silicone. To add to this, DD8V71 rear seals are also directional based on engine rotation, so your port engine takes a different part number than your starboard engine. If installed for the wrong direction, they will fail quickly. You can take your engine model number and serial number and DD can look up your individual engine specs and sell you the right seal for it, including a "wear sleeve" for the used crankshaft. Check for grooves on the crankshaft. The wear sleeve covers the crankshaft to smooth out the groove made by the prior seal. Sometimes you can use a spacer instead to move the oil seal to a smooth part of the crankshaft. A wear sleeve seal is oversized compared to a normal seal used with a spacer.
I know there are those that do it by themselves, and I know they sometimes have to redo it in a few years because it wasn't done right. Because of the large time or expense involved in getting at it, I think the best tool to use for this one is your checkbook. Call DD and they'll bring the special tools and correct direction seals. You already did the big part of getting your gears out, splurge on this smaller, more critical step.
Doug